Why Video on Your Home Page is so Important

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Visitor count, length of stay and fresh content are all large factors in search engine rankings. Adding video to your home page is a fast way to gain visitors’ attention so they will stay longer. It’s also a fast way to add the recommended regular updates to your website to improve rankings.

Surveys have shown that video demand is on the rise. Cisco has determined that, by 2017, video views via consumer internet traffic are expected to increase to 69%. Hub TV concluded that the click-through rate of a website is increased by 30% when video is embedded on a home page.

iStock_000017178960MediumHome page videos have up to 50 times better chances of ranking on Google’s first page than a text-only page does; however, including a transcript will provide keywords from your video that will help search engines index the page. Videos increase the trust factor in visitors. A series of short videos announcing the release of the next video will encourage repeat hits, which is an easy way to also add fresh content that complies to search engine guidelines.

Video remains relevant across all devices and is easier to share across social media platforms. With more people visiting from smaller smart devices, videos are easy to absorb. Adding a video less than four minutes in length is more likely to engage visitors. Adding video to the top of the page so visitors won’t have to scroll to find it is a bonus.

A variety of video is important. Education, entertainment and the explanation of your products or services are the main concepts visitors are looking for.

In conclusion, embedding video to your home page is very important. Add brief, frequent videos to your home page to attract visitors. This will improve search engine rankings, which will aid in more site traffic.

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Google Reviews

Steve Rowe
Steve Rowe
21:54 09 May 17
Asked David to do some advertising for our social media and truckload sale event. He produced some videos and banner ads and put an entire hot tub event campaign together for me which was great saved me a lot of work and it was professional done which was nice. If anyone needs help with social media advertising i would highly recommend looking at getting David to help you.
Andrew Burgess
Andrew Burgess
03:19 12 Jun 16
As a fellow Landscape Ontario member, I reached out to Jo Riding of Karma Creative Solutions a few months back to discuss the upcoming revamp of our website. Karma Creative has worked with and earned the trust of several professional landscape businesses in Ottawa and that was what set my mind at ease. I mainly worked with David Riding at the time to set up the transition process of our site as well as the fine details. David made sure that all of my questions and "site tweaks" were taken care of. We even had a few good laughs during the process. I am an absolute stickler for quality and making sure things are on point and I never once sensed that they were trying to rush me through the process so they could just get paid. I could go on and on! Bottom line is they provided me with good service in a timely manner and left me feeling comfortable that I made the right decision. I will be working with them in the future on several other projects/advertising needs. A big thank you to "Team Karma" Andrew Burgess President Natural Impressions Landscaping Inc.
Nancy McPherson
Nancy McPherson
20:08 18 Apr 16
I love the website you created for my business, Elegant Strategies for your home. It's both functional and very attractive. I've had several compliments on it, and am quick to attribute the site work to Karma Creative Solutions. I also appreciated the time you took to train me sufficiently to maintain the site myself and, in particular, adding new posts and pages.
Pat O'Donnell
Pat O'Donnell
16:19 19 Apr 16
I am the General Manager for the Caneast Shows. We produce 5 consumer shows per year in the Ottawa area. Karma Creative Solutions has been part of our team for several years and we can't say enough good things about Jo and Janna. In the last year in particular, they have raised the bar in so many areas. Our social media presence has never been stronger, our websites have been rebuilt and brought into the 21st century, and our overall marketing strategy has yielded greater attendance number at all of our events. Karma not only executes the tasks professionally, they have also offered invaluable advise and guidance in streamlining our processes and assisting with the overall efficiency of our company.
Hamilton Hall
Hamilton Hall
19:54 15 Apr 16
I am the Executive Director for the Canadian Spine Society. Our Society has used Karma to develop our professional website, to create our public information website and to produce all the material for the Canadian Spine Research and Education Fund. In every instance their work has been outstanding, on time and under budget. That is an amazing record. We will certainly continue to use Karma.
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