One of the first steps in a Public Relations campaign is creating a press release. The release is one sheet summarizing why your business, product or service is newsworthy which is sent out to all local media outlets. Your press release contains all the pertinent information and high resolution photos a publication may need in order to run your story.
The next phase is following up with selected news leaders, specialty shows, and influential producers, to arrange for interviews and coverage. Once those connections have been made, and interviews have been arranged, it is time to prepare to hit the spotlight!
Whether it’s a radio or television interview, there are a few things you can do to be prepared when speaking with the press.
Know Your Message
Distill your message into 5 basic talking points, only one sentence long, that cover the who, what, where, when and why. When you have these five points firmly anchored in your mind, and have them written out in your notes, practice saying them out loud, to a friend or to a mirror. You don’t have to run through it more than once or twice. You don’t want to sound rehearsed and recite your interview by wrote, but equally, you DON’T want to stumble on important details.
Stay on Topic
Everything you say while being recorded over the phone, or on camera can be edited and used in the media coverage. This means that if you make an off-the-cuff comment, a sarcastic remark, or crack a joke, that too can become part of the public record, whether or not you want. Make sure you’ve covered your five major points, and feel free to go back over information you’ve already covered.
Relax & Breathe
Before you have to take that phone call from the radio station, or go on live TV to chat with a reporter, take a moment, and collect yourself. A little adrenaline is a good thing, but too much can leave you tongue tied! Take 10… yes ten… deep breaths, allowing your heart rate to slow down, and allowing your voice to sound clear and calm.
Most importantly, don’t forget to SMILE!
Whether it’s an audio clip on the radio, or a full segment on a morning show, people can see AND hear your smile! Bringing enthusiasm to your interview is infectious and will keep the audience engaged in your message.
Asked David to do some advertising for our social media and truckload sale event. He produced some videos and banner ads and put an entire hot tub event campaign together for me which was great saved me a lot of work and it was professional done which was nice. If anyone needs help with social media advertising i would highly recommend looking at getting David to help you.
As a fellow Landscape Ontario member, I reached out to Jo Riding of Karma Creative Solutions a few months back to discuss the upcoming revamp of our website. Karma Creative has worked with and earned the trust of several professional landscape businesses in Ottawa and that was what set my mind at ease.
I mainly worked with David Riding at the time to set up the transition process of our site as well as the fine details. David made sure that all of my questions and "site tweaks" were taken care of. We even had a few good laughs during the process. I am an absolute stickler for quality and making sure things are on point and I never once sensed that they were trying to rush me through the process so they could just get paid.
I could go on and on! Bottom line is they provided me with good service in a timely manner and left me feeling comfortable that I made the right decision. I will be working with them in the future on several other projects/advertising needs. A big thank you to "Team Karma"
Natural Impressions Landscaping Inc.
I love the website you created for my business, Elegant Strategies for your home. It's both functional and very attractive. I've had several compliments on it, and am quick to attribute the site work to Karma Creative Solutions. I also appreciated the time you took to train me sufficiently to maintain the site myself and, in particular, adding new posts and pages.
I am the General Manager for the Caneast Shows. We produce 5 consumer shows per year in the Ottawa area. Karma Creative Solutions has been part of our team for several years and we can't say enough good things about Jo and Janna. In the last year in particular, they have raised the bar in so many areas. Our social media presence has never been stronger, our websites have been rebuilt and brought into the 21st century, and our overall marketing strategy has yielded greater attendance number at all of our events. Karma not only executes the tasks professionally, they have also offered invaluable advise and guidance in streamlining our processes and assisting with the overall efficiency of our company.
I am the Executive Director for the Canadian Spine Society. Our Society has used Karma to develop our professional website, to create our public information website and to produce all the material for the Canadian Spine Research and Education Fund. In every instance their work has been outstanding, on time and under budget. That is an amazing record. We will certainly continue to use Karma.