Shape your public image with PR… And gain invaluable media coverage at the same time!
Create and shape your image in the eye of the public using free press opportunities.
Editorial, or “earned” media coverage is considered at least three times more valuable than paid advertising, as it comes with third party validation through the media.
Outreach begins with a press release, carefully crafted, and distributed to the top media outlets in your region. Successful follow-up results in coverage of your story on radio interviews, television segments and newspaper stories.
Mold Your Image Public relations (PR) is about more than just collecting media hits, it is also about creating and maintaining an image. This is achieved by promoting key messages that stick in the collective consciousness. Garnering the right kind of publicity requires creative thinking about how to engage both the minds of the public and the attention of the media for your company’s benefit.
Creative Campaigns Cleverly executed PR events, commonly known as stunts, do more than just draw the press, they also speak volumes about your company’s mission. For example, when promoting a Pet Show, we create a “pet”ition to allow pets on public transit, which not only garnered a tremendous amount of public interest and free press, but also promoted our client as the caring, animal-loving activists they are. Find out more about this particular PR project.
Outreach Public Relations requires inspirational planning for a solid, newsworthy strategy and the network and know-how to put it into place. . It is important to remember to keep your PR efforts as newsworthy, community-oriented and altruistic as possible. From outreach and partnering with local charities, to working with your city officials, no-cost and highly effective regional promotional tools are within reach of every business owner, in every industry. And remember! When you don’t have the time manage your public relations yourself – you can always hire a pro!
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I love the website you created for my business, Elegant Strategies for your home. It's both functional and very attractive. I've had several compliments on it, and am quick to attribute the site work to Karma Creative Solutions. I also appreciated the time you took to train me sufficiently to maintain the site myself and, in particular, adding new posts and pages.
Owner Elegant Strategies Home Staging
These ladies are incredible! Professional, creative, fun, dependable but most importantly caring and generous for a cause! We are lucky to have them on our team.
Executive Director Cystic Fibrosis Ottawa
I am the Executive Director for the Canadian Spine Society. Our Society has used Karma to develop our professional website, to create our public information website and to produce all the material for the Canadian Spine Research and Education Fund. In every instance their work has been outstanding, on time and under budget. That is an amazing record. We will certainly continue to use Karma.