Social media provides significant promotional opportunities for your business. However, your ongoing presence is critical. Making posts and replying to comments each week will expose this presence. If logging in to each site is too time consuming, you can merge and manage multiple social media sites from one dashboard—hosted by sites such as Social Flow, Hootsuite, Sprout Social, and Buffer. Social media management sites like these provide single location management of unanswered comments, individual posting to each site or bulk posting to all sites among other features such as analytics to track strengths and weaknesses of your business and providing phone and tablet apps so you can post on the go.
Some of these sites provide both free packages for minimal merges and users and paid monthly packages to accommodate more users and merges. Other social media management sites charge a monthly fee regardless. Investigate several management sites to determine which one has the best package for your particular needs.
Content marketing and paid advertising are the two other important ways to promote. Content marketing is informative and can easily extend into the social media venues. Including helpful information about products, clear images and videos with 360 degree views, customer reviews and ratings and an FAQ page convey facts customers are seeking. Spread this content throughout your most popular resources to maximize positive results.
Paid advertising costs money and requires a budget; however, paid advertising attracts more customers while supplementing content marketing. Include your most popular social media networks in the paid advertisements to be able to continuously subject customers to your business.
Social media has strong promotional benefits when used frequently. Combining social media use with content marketing and paid advertising can build a larger audience and stronger customer bonds.