Social media provides significant promotional opportunities for your business. However, your ongoing presence is critical. Making posts and replying to comments each week will expose this presence. If logging in to each site is too time consuming, you can merge and manage multiple social media sites from one dashboard—hosted by sites such as Social Flow, Hootsuite, Sprout Social, and Buffer. Social media management sites like these provide single location management of unanswered comments, individual posting to each site or bulk posting to all sites among other features such as analytics to track strengths and weaknesses of your business and providing phone and tablet apps so you can post on the go.
Some of these sites provide both free packages for minimal merges and users and paid monthly packages to accommodate more users and merges. Other social media management sites charge a monthly fee regardless. Investigate several management sites to determine which one has the best package for your particular needs.
Content marketing and paid advertising are the two other important ways to promote. Content marketing is informative and can easily extend into the social media venues. Including helpful information about products, clear images and videos with 360 degree views, customer reviews and ratings and an FAQ page convey facts customers are seeking. Spread this content throughout your most popular resources to maximize positive results.
Paid advertising costs money and requires a budget; however, paid advertising attracts more customers while supplementing content marketing. Include your most popular social media networks in the paid advertisements to be able to continuously subject customers to your business.
Social media has strong promotional benefits when used frequently. Combining social media use with content marketing and paid advertising can build a larger audience and stronger customer bonds.
Asked David to do some advertising for our social media and truckload sale event. He produced some videos and banner ads and put an entire hot tub event campaign together for me which was great saved me a lot of work and it was professional done which was nice. If anyone needs help with social media advertising i would highly recommend looking at getting David to help you.
As a fellow Landscape Ontario member, I reached out to Jo Riding of Karma Creative Solutions a few months back to discuss the upcoming revamp of our website. Karma Creative has worked with and earned the trust of several professional landscape businesses in Ottawa and that was what set my mind at ease.
I mainly worked with David Riding at the time to set up the transition process of our site as well as the fine details. David made sure that all of my questions and "site tweaks" were taken care of. We even had a few good laughs during the process. I am an absolute stickler for quality and making sure things are on point and I never once sensed that they were trying to rush me through the process so they could just get paid.
I could go on and on! Bottom line is they provided me with good service in a timely manner and left me feeling comfortable that I made the right decision. I will be working with them in the future on several other projects/advertising needs. A big thank you to "Team Karma"
Natural Impressions Landscaping Inc.
I love the website you created for my business, Elegant Strategies for your home. It's both functional and very attractive. I've had several compliments on it, and am quick to attribute the site work to Karma Creative Solutions. I also appreciated the time you took to train me sufficiently to maintain the site myself and, in particular, adding new posts and pages.
I am the General Manager for the Caneast Shows. We produce 5 consumer shows per year in the Ottawa area. Karma Creative Solutions has been part of our team for several years and we can't say enough good things about Jo and Janna. In the last year in particular, they have raised the bar in so many areas. Our social media presence has never been stronger, our websites have been rebuilt and brought into the 21st century, and our overall marketing strategy has yielded greater attendance number at all of our events. Karma not only executes the tasks professionally, they have also offered invaluable advise and guidance in streamlining our processes and assisting with the overall efficiency of our company.
I am the Executive Director for the Canadian Spine Society. Our Society has used Karma to develop our professional website, to create our public information website and to produce all the material for the Canadian Spine Research and Education Fund. In every instance their work has been outstanding, on time and under budget. That is an amazing record. We will certainly continue to use Karma.