If you HAVE to photograph your food… READ THIS!

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Karma’s good friend and client, Chef Tim Barton, shared his tips with Karma’s Jo Riding for a pan-fried restaurant perfect steak – every time! Jo had the pleasure of visiting Roger’s Daytime Ottawa to share the easy steps to cooking an incredible steak – AND how to photograph it so you can brag about your skills on social media!

If you HAVE to take photos of your culinary creations, here are a few tips to keep in mind!
• The Tilt – Use a napkin, or whatever you have handy to tilt your plate slightly towards camera
• Not overhead – food doesn’t look great that way, especially with your shadow in it!
• Look for the light – if it’s glistening to your eyes, it’s glistening for the camera… try a candle! 🙂
• Zoom in! – People don’t need to see your whole place setting, table and kitchen! Focus on the food, and don’t be afraid to fill the frame…

And remember often food photography isn’t what meets the eye! Professional photographers use many tricks to make their food look perfect for camera. A few fun food photo facts:
• The milk in cereal commercials is white glue
• The wet shiny fruit in ads are covered in hairspray
• Ice Cream is usually dried potato flakes
• Red meat is usually photographed raw, with only the outside treated with perfect grill marks using a blow torch and a curling iron.

Now Let’s Get Cooking!
1. Pre-heat your pan to very high with oil
2. Let your steaks warm to room temperature
3. Pat the steaks down dry with a paper towel
4. Salt and pepper is all you need… But you have to use twice the amount you would normally use at home… (This is all about taste, not health food!)
5. Once your pan is nice and hot, place the steak in the pan
6. Sear for 1.5 – 2 minutes depending on the thickness of the meat
7. When you see colour coming halfway up the meat – or you see juice coming up through the top – it’s flipping time!
8. Sear on the other side for 1.5 – 2 minutes, and reduce heat to medium
9. Add garlic butter, 2 large pats. Spoon the melted butter on to the top of the steak while it finishes
10. Here is where choice of steak matters – a very low fat tenderloin, versus a fatty, bone-in rib steak make a difference in cook time
11. You can use a meat thermometer to ensure your favorite temperature. I prefer a medium rare – which I pull off the heat at around 118 to 120 degrees
12. OR you can use the “face test” method. Forehead – Well Done, Cheek – Rare, Chin Medium Rare
13. Let it REST!!! This is vital for the best steak experience, it allows the juices to soak back into the meat, and also finishes cooking time
14. Make it colourful! Always try to get at least 3 colours on your plate for the best look!
15. ENJOY! 😀

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Steve Rowe
Steve Rowe
21:54 09 May 17
Asked David to do some advertising for our social media and truckload sale event. He produced some videos and banner ads and put an entire hot tub event campaign together for me which was great saved me a lot of work and it was professional done which was nice. If anyone needs help with social media advertising i would highly recommend looking at getting David to help you.
Andrew Burgess
Andrew Burgess
03:19 12 Jun 16
As a fellow Landscape Ontario member, I reached out to Jo Riding of Karma Creative Solutions a few months back to discuss the upcoming revamp of our website. Karma Creative has worked with and earned the trust of several professional landscape businesses in Ottawa and that was what set my mind at ease. I mainly worked with David Riding at the time to set up the transition process of our site as well as the fine details. David made sure that all of my questions and "site tweaks" were taken care of. We even had a few good laughs during the process. I am an absolute stickler for quality and making sure things are on point and I never once sensed that they were trying to rush me through the process so they could just get paid. I could go on and on! Bottom line is they provided me with good service in a timely manner and left me feeling comfortable that I made the right decision. I will be working with them in the future on several other projects/advertising needs. A big thank you to "Team Karma" Andrew Burgess President Natural Impressions Landscaping Inc.
Nancy McPherson
Nancy McPherson
20:08 18 Apr 16
I love the website you created for my business, Elegant Strategies for your home. It's both functional and very attractive. I've had several compliments on it, and am quick to attribute the site work to Karma Creative Solutions. I also appreciated the time you took to train me sufficiently to maintain the site myself and, in particular, adding new posts and pages.
Pat O'Donnell
Pat O'Donnell
16:19 19 Apr 16
I am the General Manager for the Caneast Shows. We produce 5 consumer shows per year in the Ottawa area. Karma Creative Solutions has been part of our team for several years and we can't say enough good things about Jo and Janna. In the last year in particular, they have raised the bar in so many areas. Our social media presence has never been stronger, our websites have been rebuilt and brought into the 21st century, and our overall marketing strategy has yielded greater attendance number at all of our events. Karma not only executes the tasks professionally, they have also offered invaluable advise and guidance in streamlining our processes and assisting with the overall efficiency of our company.
Hamilton Hall
Hamilton Hall
19:54 15 Apr 16
I am the Executive Director for the Canadian Spine Society. Our Society has used Karma to develop our professional website, to create our public information website and to produce all the material for the Canadian Spine Research and Education Fund. In every instance their work has been outstanding, on time and under budget. That is an amazing record. We will certainly continue to use Karma.
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