Generation X has the unique position of straddling two entirely different worlds, an older off-line world, and the new on-line reality.
Generation X children had to learn cursive handwriting in grade school. Now, this is a dead art, reserved for it’s original purpose of nib and ink. There is no longer any more need to concern yourself with ink spots, or the quality of your parchment. Generation X art students actually had to use charcoal, ink and paper to learn drawing, as opposed to using computer-assisted drawing (CAD) programs. Why suffer through those tedious smudges and wrinkles, when you can master Adobe Illustrator and nobody would ever know it wasn’t analogue?
There is NO DOUBT that technological improvements and breakthroughs in image capture, graphic design, web development and digital editing have pushed the boundaries of our creativity in a wonderful way. Equally there is no questioning that the evolution of the Internet, the globalization of our communications, and the incredible reach of social media and search engine marketing have made the way we market a very different beast from pre-internet days.
Karma was founded by two “Generation X” women, Janna Glenn and I, Jo Riding, who grew up at the very beginning of Web 1.0, learning to code strictly in notepad and html, then moving on to mind-blowing software, like Microsoft’s FrontPage. These women learned their film and photography skills on ACTUAL film, and have been through the transition from analogue to digital. These Gen-X-ers were there when Facebook erupted, when YouTube was born, when Twitter and Instagram didn’t even exist yet!
What is the benefit to having experienced and worked in the off-line world, as we watch so many of those skills become obsolete? Sure, nobody may need my skills of splicing a motion picture negative, or need my partner Janna to enter a dark room to process a roll of film anymore, but these lessons make us the last surviving generation to experience the history of human-made photography, hands on, in a way nobody will again. In my particular case, as a filmmaker, I watched as the Kodak Factory in the west end of Toronto shut down their motion picture department, then their still photography plant, and finally take polaroid off the shelves entirely. Now productions use High Definition or 4K Video.
Of course we move forward with the times, and use the very latest tech available, which offers economy along with incredible ease of use, but there is also real value in having the experience from the beginning.
When you build a website one line of code at a time, edit a film with hundreds of splices, or create a design using coloured pencils, you have an even greater appreciation and understanding of the current tools, and how they should be used to the best effect.
Some lessons in design, image, editing and writing remain immutable over time and technology, and should never be forgotten in the hazy delight of the next new toy!
Asked David to do some advertising for our social media and truckload sale event. He produced some videos and banner ads and put an entire hot tub event campaign together for me which was great saved me a lot of work and it was professional done which was nice. If anyone needs help with social media advertising i would highly recommend looking at getting David to help you.
As a fellow Landscape Ontario member, I reached out to Jo Riding of Karma Creative Solutions a few months back to discuss the upcoming revamp of our website. Karma Creative has worked with and earned the trust of several professional landscape businesses in Ottawa and that was what set my mind at ease.
I mainly worked with David Riding at the time to set up the transition process of our site as well as the fine details. David made sure that all of my questions and "site tweaks" were taken care of. We even had a few good laughs during the process. I am an absolute stickler for quality and making sure things are on point and I never once sensed that they were trying to rush me through the process so they could just get paid.
I could go on and on! Bottom line is they provided me with good service in a timely manner and left me feeling comfortable that I made the right decision. I will be working with them in the future on several other projects/advertising needs. A big thank you to "Team Karma"
Natural Impressions Landscaping Inc.
I love the website you created for my business, Elegant Strategies for your home. It's both functional and very attractive. I've had several compliments on it, and am quick to attribute the site work to Karma Creative Solutions. I also appreciated the time you took to train me sufficiently to maintain the site myself and, in particular, adding new posts and pages.
I am the General Manager for the Caneast Shows. We produce 5 consumer shows per year in the Ottawa area. Karma Creative Solutions has been part of our team for several years and we can't say enough good things about Jo and Janna. In the last year in particular, they have raised the bar in so many areas. Our social media presence has never been stronger, our websites have been rebuilt and brought into the 21st century, and our overall marketing strategy has yielded greater attendance number at all of our events. Karma not only executes the tasks professionally, they have also offered invaluable advise and guidance in streamlining our processes and assisting with the overall efficiency of our company.
I am the Executive Director for the Canadian Spine Society. Our Society has used Karma to develop our professional website, to create our public information website and to produce all the material for the Canadian Spine Research and Education Fund. In every instance their work has been outstanding, on time and under budget. That is an amazing record. We will certainly continue to use Karma.