Editing or “The Art of Thowing Things Out”

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I have never had any issue throwing things away.

The opposite of a hoarder, I am constantly culling… Curating my kitchen supplies, clearing my closets, cleaning storage spaces… And yet, no matter how hard I tidy, there always seems to be something that doesn’t need to be there!

Has this trait caused problems? Well…sure! Anything in excess can be trouble, and I must admit to throwing out the odd important item, treasured heirloom, or (ahem) vital password information from time to time.

On the bright side? I gravitated towards editing video and writing in my professional life. With a real knack at knowing what should stay, where it should go, and what HAS to leave. Editing words, videos and images has become one of my most favourite parts of the job.

What is editing? Across all mediums, the process is the same. Removing the lesser, rearranging the greater, and taking a project from good to bloody great!

When a photographer does a photo shoot, typically they will end up with about 300 to 400 raw images, and are likely only looking for one. When a filmmaker collects their raw footage, or rushes, there is typically 30 times more footage than required for the final project. When a writer puts words on paper, there is always room to shorten for impact.

Why do we edit? Attention spans are getting shorter and shorter, hence editing is becoming more and more important! The goal is to get the most important message out, with as much impact, in the shortest time possible. This is universal. Online videos have an average of 4 seconds to capture their audience, photos have split seconds in which to entice a click out of a user, and blogs have only 300 words in which to make their point.

Did I make mine!?

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Steve Rowe
Steve Rowe
21:54 09 May 17
Asked David to do some advertising for our social media and truckload sale event. He produced some videos and banner ads and put an entire hot tub event campaign together for me which was great saved me a lot of work and it was professional done which was nice. If anyone needs help with social media advertising i would highly recommend looking at getting David to help you.
Andrew Burgess
Andrew Burgess
03:19 12 Jun 16
As a fellow Landscape Ontario member, I reached out to Jo Riding of Karma Creative Solutions a few months back to discuss the upcoming revamp of our website. Karma Creative has worked with and earned the trust of several professional landscape businesses in Ottawa and that was what set my mind at ease. I mainly worked with David Riding at the time to set up the transition process of our site as well as the fine details. David made sure that all of my questions and "site tweaks" were taken care of. We even had a few good laughs during the process. I am an absolute stickler for quality and making sure things are on point and I never once sensed that they were trying to rush me through the process so they could just get paid. I could go on and on! Bottom line is they provided me with good service in a timely manner and left me feeling comfortable that I made the right decision. I will be working with them in the future on several other projects/advertising needs. A big thank you to "Team Karma" Andrew Burgess President Natural Impressions Landscaping Inc.
Nancy McPherson
Nancy McPherson
20:08 18 Apr 16
I love the website you created for my business, Elegant Strategies for your home. It's both functional and very attractive. I've had several compliments on it, and am quick to attribute the site work to Karma Creative Solutions. I also appreciated the time you took to train me sufficiently to maintain the site myself and, in particular, adding new posts and pages.
Pat O'Donnell
Pat O'Donnell
16:19 19 Apr 16
I am the General Manager for the Caneast Shows. We produce 5 consumer shows per year in the Ottawa area. Karma Creative Solutions has been part of our team for several years and we can't say enough good things about Jo and Janna. In the last year in particular, they have raised the bar in so many areas. Our social media presence has never been stronger, our websites have been rebuilt and brought into the 21st century, and our overall marketing strategy has yielded greater attendance number at all of our events. Karma not only executes the tasks professionally, they have also offered invaluable advise and guidance in streamlining our processes and assisting with the overall efficiency of our company.
Hamilton Hall
Hamilton Hall
19:54 15 Apr 16
I am the Executive Director for the Canadian Spine Society. Our Society has used Karma to develop our professional website, to create our public information website and to produce all the material for the Canadian Spine Research and Education Fund. In every instance their work has been outstanding, on time and under budget. That is an amazing record. We will certainly continue to use Karma.
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