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Media Buying

Clear through the clutter and invest where it matters.

Radio, Print, Television, Outdoor and Online Advertising; Media Buying takes many shapes and forms, and Karma can help you find the right mix to meet your objectives.

There is a time and place for every type of advertising. The trick is knowing how to leverage this information to maximize an advertising budget. Hire Karma to create and negotiate a media plan that provides the ROI you deserve for your ad dollars.

Traditional media is still one of the best ways to reach your intended audience. Increase customer affiliation through print and broadcast advertisements. Although studies have concluded that print advertising is declining, it certainly is not dead. On a positive note, this provides opportunities to gain recognition in the most popular print genres—newspapers, magazines and direct mail. Fewer competitive advertisements in newspapers and magazines provide an opportunity to stand out. Newspapers and magazines also often remain in offices and homes for extended periods of time, exposing your ad for many months.

Effective Copyrighting

Television and radio advertisement is beneficial if placed at the right times of the day. Radio is the lead contender since studies have shown that more than 90% of people listen to the radio daily. News/talk radio is most popular with individuals born 1964 or earlier while working individuals listen to contemporary and country music during working hours and while commuting to and from work. TV is still the favorite leisure pastime after work. Carefully placing television ads from late afternoon to 11:00 p.m. will provide the best success. A few carefully placed ads in one of these markets can help you achieve sales goals. Thorough research and a sensible budget will aid in the success.

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